Our Story

Founded in South Africa in the 1970s, ChlorKing® has become a worldwide innovator in on-site chlorine generation. We make commercial pools and water treatment facilities safer and more cost-effective by eliminating the need to store and handle bulk chlorine in liquid or granular form, and we lower operating costs – all by replacing chlorine with less expensive salt. On-site hypochlorite generation technology, also known as saline or salt chlorination, has a proven track record for swimming pool chlorination and water treatment. Adding salt to pool water results in a salt concentration of only 0.35 to 0.5 %, which is 10% of the concentration of seawater.

Our systems were initially designed and developed by our founder, David S. von Broembsen, a chemical engineer. They were used for large scale water treatment applications in South Africa, including the chlorination of underground mine water, a dolphinarium with 1.25 million gallons of sea water, and numerous large commercial swimming pools.

In 1999, David partnered with fellow South African Steve Pearce to launch ChlorKing® Inc. U.S.A., and they moved manufacturing and distribution to Atlanta, GA. This enabled them to take advantage of the untapped U.S commercial swimming pool market, where on-site chlorine generation and salt chlorination were starting to make gains against traditional granular or liquid chlorine to sanitize water.

Today, ChlorKing® is the leader in on-site chlorine generation and salt chlorination for commercial swimming pools and water treatment.

Using patented technology, our equipment produces large amounts of chlorine in a single cell compared with banking multiple small cells together.

In 2009 ChlorKing® launched its NEX-GEN line of chlorine generators, which are the first of its kind to produce pH neutral chlorine on-site, using the swimming pool as the source water for the product.

An acquisition in 2009 also launched ChlorKing® into Ultraviolet light technology. Together with the founding partners of Sentry UV, ChlorKing® now offers a cost-effective, low-maintenance ultraviolet light systems for commercial swimming pools and spas that are NSF/ANSI-50 certified. By combining ultraviolet light technology with primary sanitization technologies, such as onsite chlorine generation and salt chlorination, ChlorKing® continues to grow not only with current products but with new and exciting emerging technologies as well. We have more than 10,000 commercial swimming pool and water park installations worldwide.

Our Team

Dave von Broembsen
Dave von Broembsen
Co-Founder and President

Dave is Founder and President of ChlorKing Inc., and is responsible for ongoing Research & Development. He introduced and patented ChlorKing’s unique commercial salt chlorination system in 1999 after emigrating from South Africa.

Dave is a Chemical Engineer/Inventor from the Witwatersrand University, Johannesburg South Africa, and is responsible for a number of inventions, including “on site hypochlorite generation,” “on site mixed oxidant generation” and “activated carbon generation” – all from raw materials.

Dave is married with a son and two daughters and lives in Atlanta, Georgia.

Steve Pearce
Steve Pearce
Co-Founder and Group Executive Vice President

Steve is the Co-Founder and Group Executive Vice President and oversees all business activities. He has over 16 years of experience with on-site chlorine generation and commercial water treatment and has been directly involved in the US commercial swimming pool market since 2000.

Steve serves on a number of committees and is actively involved on behalf of ChlorKing with NSF (National Sanitization Foundation), which is responsible for codes and policies directly related to the commercial swimming pool industry.

Steve grew up in Johannesburg, South Africa, and holds a diploma in international business. He was an avid golfer and recreational pilot before immigrating to the United States in 1998. He is married with a one son and currently lives in Atlanta, Georgia.

Michael Pearce
Michael Pearce
General Manager – Operations

Mike joined ChlorKing Inc. in 2004 and is responsible for daily internal operations of the company.

Mike immigrated to the United States in 1998 from South Africa and is an avid golfer and snow skier. He is married with two daughters and lives in Atlanta, Georgia.

Michael Podolak
Michael Podolak
General Manager – Production and Product Development

Mike joined ChlorKing Inc. in 2002 and is responsible for all production and product development.

Roy Underwood
Roy Underwood
President – Sentry UV

Roy is Founder and President of Sentry UV Inc. He founded the company in 1995 and is responsible for the products’ unique reactor designs and ongoing Research & Development. An inventor with several patents, he was part of the team that developed the Space Station water recovery filtration system. He holds an N.D. degree in natural sciences and continues to help Sentry UV, Inc. be a leader in the field of ultraviolet light technology.

Omar Khermimoun
Omar Khermimoun
President – International Water Division

Omar joined the ChlorKing group in 2015 and is responsible for international sales. He has over 16 years of experience with water treatment. Born in Germany and raised in Mexico, he is fluent in German, Spanish and English.

Omar is married with one son and currently lives in Atlanta, Georgia

Mark Underwood
Mark Underwood
General Manager – Sentry UV

Mark is Co-Founder and General Manager of Sentry UV Inc., and is responsible for production and development. He has over 20 years of experience in ultraviolet technologies, and has been involved in the commercial pool industry since 2004.

Mark is married with a daughter and son and lives in Atlanta, Georgia.

Robert Kolakowski
Robert Kolakowski
National Sales Manager

Robert joined ChlorKing Inc. in 2008 and is responsible for sales in North America. He has been actively involved in the commercial swimming pool industry for over 20 years and is well known and respected by his peers.

Robert serves on the board of the Texas Public Pool Council and currently lives in Houston, Texas.

Mike Hardin
Mike Hardin
Service Manager

Mike joined ChlorKing Inc. in 2012 after relocating from Denver, CO. He has been involved in the commercial swimming pool industry for over 16 years and brings a vast amount of experience with large aquatics facilities.

Mike has two children and lives in Atlanta, Georgia.

Will Caswell
Will Caswell
Field Support Manager
Alejandro Martinez
Alejandro Martinez
Engineer, Software Design and Implementation
Bart Callahan
Bart Callahan
Field Support Service Coordinator
Chris Warwick
Chris Warwick
Engineer, Research and Development
Diana von Broembsen
Diana von Broembsen
Office Manager
Lee Boggs
Lee Boggs
Accounting Clerk
Lynn Sharp
Lynn Sharp
Executive Assistant
Talisha Ruble
Talisha Ruble
Production Assistant Manager
Taureen Cogburn
Taureen Cogburn
Production Purchasing Coordinator

Our Locations

ChlorKing’s worldwide network of dealers and distributors can serve your highly specialized pool and spa water sanitization needs, including pools on cruise ships. Contact us to locate our partner who can best provide the service you need anywhere in the world.

Our Successes

Customer testimonial videos: